Post comments here! (major assignment #3)

Sample Papers

Paper 1: C
+ good organization
- bad grammar, not enough sources used in intro, tables were under the methods section rather than the results section
Paper 2: F
+had each required section (intro, methods, etc)
-bad grammar/sentences don't flow well, intro way too short, methods section was too short, too short in general, only 1 table
Paper 3: B
+good organization, intro had required amount of sources
-didn't cite sources in the intro
Paper 4: A
+intro had required amount of sources, good organization (lots of subheadings)
-none
Paper 5: A-
+had the required amount of sources in intro,
-long methods section
Paper 6: A-
+good intro
-in-text citations

Methods

Participants
In the survey on advertising via social media, 30 University of Iowa students were surveyed. All participants were college-aged (18-22) and either male or female.

Procedures
To create the survey, eight questions were generated. These questions were used to develop the survey through google forms. The survey was then sent out to students at the University of Iowa.

Data Analysis
After the 30 responses were collected, the results were analyzed. The results were then organized into data tables and graphs to make the data easier to understand. This data was then used to draw conclusions on the research.

Intro for paper 3

Introduction 

Over the recent years, social media use has sky rocketed. 77% of U.S. Americans have a social media profile. With social media networks gaining so much popularity, companies have been switching gears from traditional advertising to social media advertising. Advertising on social media networks, where millions of people are active each day, has become the new big thing in the marketing industry. Advertising is how companies promote their products or services, and therefore it is very important that they find effective ways to do so, so that their products or services can be successful.  

Previous research that has been done shows that advertising via social media can be successful for many companies.  It was found that consumers’ engagement with social media, viral marketing, providing information, and feedback are all elements that contribute to the growth of companies. Consumers’ engagement with social networking sites is one major thing that leads to successful advertising via social media. Agam shares that that online networking sites are growing rapidly and are continuously adding more than 100,000 users a day. Some examples of these networks may be Facebook, Twitter, or LinkedIn (2017). Along with engagement, viral marketing also contributes to the success in advertising online. Bampo, Ewing, Mather, Stewart, and Wallace share that the social structure of these social media networks play a critical role in the spreading of a message, that can cause it to go viral. (2008). The spreading of information about new products is also a huge factor. Roberts, Candi, and Hughes share that the ability to promote and launch new products via social media presents an important opportunity (2017). Lastly, researchers also found that the feedback companies receive because of online advertisements is very helpful for company growth.  Odhiambo (2012) agrees that social networks can help businesses make improvements: “Social networks and the web offer small and large companies new and unique opportunities to engage with their customer and learn about customers' needs in real time like never before” (p.1). 

Even after all this research, I still found there to be missing information when it came to how effective advertising via social media is compared to traditional methods of advertising. I have conducted a survey with questions regarding this topic that will help to fill this gap in research. 

SURVEY

https://docs.google.com/forms/d/e/1FAIpQLSeLxQf1PO2I7H2NhJfRAtlVIgHC9wFS1KIdkD2I_vIT5HRMVw/viewform?usp=sf_link 

Survey Questions

1. What social media platform do you use most frequently? (facebook, instagram, twitter)
2. What social media platform have you noticed advertising the most? (facebook, instagram, twitter)
3. How often do you click on an online advertisement? (never, sometimes, frequently, always)
4. Has an online advertisement ever caused you to purchase the product being advertised? (yes/no)
5. Has an online advertisement ever caused you to visit the company's website and purchase something that wasn't the exact product being advertised? (yes/no)
6. Has an advertisement on TV ever caused you to buy the product being advertised? (yes/no)
7. Has an advertisement on a billboard, newspaper, magazine, or poster/sign ever caused you to buy the product being advertised? (yes/no)
8. Do you find advertising via social media to be more effective than other methods of advertising? (yes/no)

Topic proposal writing #3

My topic proposal is how social media effects advertising. 

1. This topic is important because businesses need to know the most effective methods of advertising in order to best promote their products.

2. Is advertising via social media the best method of advertising? Does advertising on social media get consumers to buy the company's products?

3. My research plan is to make a survey.

Peer Review Comments

Outline

Intro:

• hook: interesting fact about social media 
• background: what social media is, how often is used, how it involves advertisements 
• importance: why social media is so effective for advertising 
• question: how does social media help to promote growth for companies?

Paragraph 1:

• engagement
• survey with results on which social media platforms receive the most engagement with the advertisments
• reposting, retweeting
• facebook group participation- college age participate more in advertisements

Paragraph 2:

• viral campaigns
• social media helps make things go viral
• facebook college-aged users

Paragraph 3:

• younger generations
• college-aged users

Paragraph 4:

• new companies
• social media is good for trying to establish new brands (better than traditional methods such as TV) and informing

Conclusion:

• summarize how social media helps promote growth for companies
• further research
• wrap up ideas

Grid

How does social media help to promote growth for companies?

Sources	Engagement	Viral campaigns	Younger generation	Provide new Information
Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform				-social media is good for trying to establish new brands (better than traditional methods such as TV) and informing
Social Media in Advertising Campaigns	-had survey with results on which social media platforms receive the most engagement with the advertisments
The Effects of the Social Structure of Digital Networks on Viral Marketing Performance	-reposting, retweeting	-social media helps make things go viral
Viral Advertising in Social Media	-facebook group participation- college age participate more in advertisements	-facebook college-aged users	-college-aged users

Article Summaries

a) Voorveld, H. A., Noort, G. V., Muntinga, D. G., & Bronner, F. (2018). Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type. Journal of Advertising,47(1), 38-54. doi:10.1080/00913367.2017.1405754

i) The objective of this paper was to give insight into the effectiveness of SNS (social network sites) advertising.

ii) The research methods used in this paper were three different experimental studies. The first focussed on comparing advertising on SNSs and TV. The second focussed in synergy between SNSs and traditional media. The third focussed on the role of perceived persuasive intent in campaigns combining SNSs and TV.

iii) The main results/conclusion was that if the aim is to entertain or to create positive bran and campaign evaluations, organizations should focus on using TV. If the goal is to establish new brand associations, or to inform, SNS campaigns might be more useful. The most effective way is to combine SNSs and traditional media because it can lead to campaigns which are more effective than ones only using TV, and can be more cost-effective. They are also less perceived as advertising, which can have a positive influence on consumer responses.

iv) This paper is relevant to my topic because it gives insight on using SNS and traditional media for advertising. 

b)Voorveld, H. A., & Noort, G. V. (2014). Social Media in Advertising Campaigns. Journal of Creative Communications,9(3), 253-268. doi:10.1177/0973258614545155

i) The objective of this paper was to examine how consumers' engagement with social media platforms drives engagement with advertising embedded in these platforms.

ii) The research method used in this paper was a survey on social media users' engagement experiences with Facebook, YouTube, LinkedIn, Twitter, Google, Instagram, Pinterest, and snapchat. 

iii) The main results/conclusions are that engagement is highly context specific.

iv) This paper is relevant to my topic because it studied consumers engagement with social media and advertisements. 

c)Bampo, M., Ewing, M. T., Mather, D. R., Stewart, D., & Wallace, M. (2008). The Effects of the Social Structure of Digital Networks on Viral Marketing Performance. Information Systems Research, 19(3), 273-290. doi:10.1287/isre.1070.0152

i) The objective of this paper was to better understand viral campaigns and the effect social media has on them.

ii) The research methods used in this paper were experimental studies to understand the effects of social networks on viral marketing campaigns, and then to develop a process for modeling viral marketing campaigns and then to conduct experiments to explore the influence of controlled and external factors on viral campaigns. 

iii) The main results/conclusions were that the social structure of digital networks play a critical role in the spread of a viral message.

iv) This paper is relevant to my topic because it shows the impact that social media has on viral marketing. 

d) Chu, S. (2011). Viral Advertising in Social Media. Journal of Interactive Advertising, 12(1), 30-43. doi:10.1080/15252019.2011.10722189

i) The objective of this paper was to examine the potential link of Facebook group participation with viral advertising responses.

ii) The research method used was an online survey.

iii) The main results/conclusions were that college-aged Facebook group members engage in higher levels of self-disclosure and maintain more favorable attitudes toward social media and advertising in general than do nongroup members.

iv) This paper is relevant to my topic because it explores more deeply into advertising in one specific type of social media. 

Topic Proposal- Major Assignment #2

Topic: Is advertising via social media beneficial for businesses?

My this assignment, I will be writing about advertising on social media. I chose this topic because I am majoring in business, and interested in marketing. This topic is important for my major because in order to be successful in marketing, you must have good knowledge on the most effective advertising methods.

Sources:

1. https://www.business.com/articles/social-media-marketing-secret-weapons/

2. https://blog.hootsuite.com/social-media-advertising/

3. https://www.nytimes.com/2011/08/04/business/media/promoting-products-using-social-media-advertising.html

4. https://www.forbes.com/sites/greatspeculations/2016/05/04/rise-of-social-media-takes-toll-on-traditional-advertising/#50e0d6d46a4a

Provide your feedback on my paper

Interview summary

Madi Gutknecht

For my interview I interviewed my mother, Leah Gutknecht, who has been in the field of business for about 18 years and currently works at a University.

From my interview I have learned that she spends about 50% of her time writing in some way, writing mostly to other professionals. She said that the most common type of writing she uses daily is email to communicate with other people such as students, parents, the president of the university, and outside parties. She also said that the writing she learned in school definitely helped prepare her for the writing demands of her job. The writing she does everyday can involve things such as investigative reports, statistical reports, strategic plans, training curriculum, presentations, policies, agendas, meeting notes, memos, letters, and emails. Her writing now involves more reporting actual incidents while in college her writing was more research based. The writing she does is much more information based than persuasive and is used mostly to communicate facts and findings. One thing she avoids most in her writing is emotion.

3 Sources

https://www.jstor.org/stable/pdf/10.1086/503655.pdf?refreqid=excelsior%3A2b28e7b1681f85437b3bf4b9cce53692

I found this source via JSTOR. It is an academic journal from a journal named The Journal of Business. It discusses the pricing and packaging of marijuana from the business side. I believe that this source will help me learn about how business fits into writing in terms of writing articles related to the business field.

https://www.jstor.org/stable/pdf/10.1086/500673.pdf?refreqid=excelsior%3Ab08e487b803dbc6e6448596d0ad7485c

I found this source via JSTOR. It is an academic journal from a journal named The Journal of Business. It discusses price dispersion in the grocery market and the correlation it has with consumers and competition. I believe that this source will help me learn about how businesses use writing in their field of work.

http://journals.sagepub.com/doi/pdf/10.1177/014920639101700108

This source is from a journal named Journal of Management. It comes from the management aspect of businesses. It discusses competitive advantages. I believe that this source will help me learn about how writing comes into play from the management side of business.

MLA vs APA

Three similarities between MLA and APA-style documentation are:
1. Both have the page number at the top of each page.
2. Both are double spaced throughout entire paper.
3. Both have works cited pages that are alphabetized by authors' last names.

Five differences between MLA and APA-style documentation are:
1. MLA has a heading in the upper left hand corner of the first page and APA uses the entire first page as a title page with the heading in the middle of the page.
2. MLA has the person's last name at the top of each page and APA does not.
3. APA has an abstract and MLA does not.
4. APA has a shortened title at the top left corner of each page and MLA does not.
5. For MLA, quotations of more than 4 lines must be indented while for APA, quotations of 40+ words must be indented.

8/20/18

I think this assignment is asking me to look at writing from a different perspective. It is much different than the high school writing I am used to. It will familiarize me with different types of writing and allow me to see how writing may fit with my major. Rather than using my writing to argue or persuade people about certain topics, I will instead be using it to discover more information about my interests for my future. I think the assignment will also help me to be more open to different genres of writing and branch out from what I am most comfortable with.

Questions/confusions:
1. What are some examples of academic and non-academic writings?
2. What do you mean when you say concentrate questions on why they write in particular genres?
3. What exactly do you mean by "give you more information about the discipline of your interest"?