Sample Papers

Paper 1: C
+ good organization
- bad grammar, not enough sources used in intro, tables were under the methods section rather than the results section
Paper 2: F
+had each required section (intro, methods, etc)
-bad grammar/sentences don't flow well, intro way too short, methods section was too short, too short in general, only 1 table
Paper 3: B
+good organization, intro had required amount of sources
-didn't cite sources in the intro
Paper 4: A
+intro had required amount of sources, good organization (lots of subheadings)
-none
Paper 5: A-
+had the required amount of sources in intro,
-long methods section
Paper 6: A-
+good intro
-in-text citations

Methods

Participants
In the survey on advertising via social media, 30 University of Iowa students were surveyed. All participants were college-aged (18-22) and either male or female.

Procedures
To create the survey, eight questions were generated. These questions were used to develop the survey through google forms. The survey was then sent out to students at the University of Iowa.

Data Analysis
After the 30 responses were collected, the results were analyzed. The results were then organized into data tables and graphs to make the data easier to understand. This data was then used to draw conclusions on the research.

Intro for paper 3

Introduction 

Over the recent years, social media use has sky rocketed. 77% of U.S. Americans have a social media profile. With social media networks gaining so much popularity, companies have been switching gears from traditional advertising to social media advertising. Advertising on social media networks, where millions of people are active each day, has become the new big thing in the marketing industry. Advertising is how companies promote their products or services, and therefore it is very important that they find effective ways to do so, so that their products or services can be successful.  

Previous research that has been done shows that advertising via social media can be successful for many companies.  It was found that consumers’ engagement with social media, viral marketing, providing information, and feedback are all elements that contribute to the growth of companies. Consumers’ engagement with social networking sites is one major thing that leads to successful advertising via social media. Agam shares that that online networking sites are growing rapidly and are continuously adding more than 100,000 users a day. Some examples of these networks may be Facebook, Twitter, or LinkedIn (2017). Along with engagement, viral marketing also contributes to the success in advertising online. Bampo, Ewing, Mather, Stewart, and Wallace share that the social structure of these social media networks play a critical role in the spreading of a message, that can cause it to go viral. (2008). The spreading of information about new products is also a huge factor. Roberts, Candi, and Hughes share that the ability to promote and launch new products via social media presents an important opportunity (2017). Lastly, researchers also found that the feedback companies receive because of online advertisements is very helpful for company growth.  Odhiambo (2012) agrees that social networks can help businesses make improvements: “Social networks and the web offer small and large companies new and unique opportunities to engage with their customer and learn about customers' needs in real time like never before” (p.1). 

Even after all this research, I still found there to be missing information when it came to how effective advertising via social media is compared to traditional methods of advertising. I have conducted a survey with questions regarding this topic that will help to fill this gap in research. 

SURVEY

https://docs.google.com/forms/d/e/1FAIpQLSeLxQf1PO2I7H2NhJfRAtlVIgHC9wFS1KIdkD2I_vIT5HRMVw/viewform?usp=sf_link 

Survey Questions

1. What social media platform do you use most frequently? (facebook, instagram, twitter)
2. What social media platform have you noticed advertising the most? (facebook, instagram, twitter)
3. How often do you click on an online advertisement? (never, sometimes, frequently, always)
4. Has an online advertisement ever caused you to purchase the product being advertised? (yes/no)
5. Has an online advertisement ever caused you to visit the company's website and purchase something that wasn't the exact product being advertised? (yes/no)
6. Has an advertisement on TV ever caused you to buy the product being advertised? (yes/no)
7. Has an advertisement on a billboard, newspaper, magazine, or poster/sign ever caused you to buy the product being advertised? (yes/no)
8. Do you find advertising via social media to be more effective than other methods of advertising? (yes/no)