Topic: Is advertising via social media beneficial for businesses?
My this assignment, I will be writing about advertising on social media. I chose this topic because I am majoring in business, and interested in marketing. This topic is important for my major because in order to be successful in marketing, you must have good knowledge on the most effective advertising methods.
Sources:
1. https://www.business.com/articles/social-media-marketing-secret-weapons/
2. https://blog.hootsuite.com/social-media-advertising/
3. https://www.nytimes.com/2011/08/04/business/media/promoting-products-using-social-media-advertising.html
4. https://www.forbes.com/sites/greatspeculations/2016/05/04/rise-of-social-media-takes-toll-on-traditional-advertising/#50e0d6d46a4a
Sunday, September 30, 2018
Monday, September 17, 2018
Sunday, September 9, 2018
Interview summary
Madi Gutknecht
For my interview I interviewed my mother, Leah Gutknecht, who has been in the field of business for about 18 years and currently works at a University.
From my interview I have learned that she spends about 50% of her time writing in some way, writing mostly to other professionals. She said that the most common type of writing she uses daily is email to communicate with other people such as students, parents, the president of the university, and outside parties. She also said that the writing she learned in school definitely helped prepare her for the writing demands of her job. The writing she does everyday can involve things such as investigative reports, statistical reports, strategic plans, training curriculum, presentations, policies, agendas, meeting notes, memos, letters, and emails. Her writing now involves more reporting actual incidents while in college her writing was more research based. The writing she does is much more information based than persuasive and is used mostly to communicate facts and findings. One thing she avoids most in her writing is emotion.
For my interview I interviewed my mother, Leah Gutknecht, who has been in the field of business for about 18 years and currently works at a University.
From my interview I have learned that she spends about 50% of her time writing in some way, writing mostly to other professionals. She said that the most common type of writing she uses daily is email to communicate with other people such as students, parents, the president of the university, and outside parties. She also said that the writing she learned in school definitely helped prepare her for the writing demands of her job. The writing she does everyday can involve things such as investigative reports, statistical reports, strategic plans, training curriculum, presentations, policies, agendas, meeting notes, memos, letters, and emails. Her writing now involves more reporting actual incidents while in college her writing was more research based. The writing she does is much more information based than persuasive and is used mostly to communicate facts and findings. One thing she avoids most in her writing is emotion.
Tuesday, September 4, 2018
3 Sources
https://www.jstor.org/stable/pdf/10.1086/503655.pdf?refreqid=excelsior%3A2b28e7b1681f85437b3bf4b9cce53692
I found this source via JSTOR. It is an academic journal from a journal named The Journal of Business. It discusses the pricing and packaging of marijuana from the business side. I believe that this source will help me learn about how business fits into writing in terms of writing articles related to the business field.
https://www.jstor.org/stable/pdf/10.1086/500673.pdf?refreqid=excelsior%3Ab08e487b803dbc6e6448596d0ad7485c
I found this source via JSTOR. It is an academic journal from a journal named The Journal of Business. It discusses price dispersion in the grocery market and the correlation it has with consumers and competition. I believe that this source will help me learn about how businesses use writing in their field of work.
http://journals.sagepub.com/doi/pdf/10.1177/014920639101700108
This source is from a journal named Journal of Management. It comes from the management aspect of businesses. It discusses competitive advantages. I believe that this source will help me learn about how writing comes into play from the management side of business.
I found this source via JSTOR. It is an academic journal from a journal named The Journal of Business. It discusses the pricing and packaging of marijuana from the business side. I believe that this source will help me learn about how business fits into writing in terms of writing articles related to the business field.
https://www.jstor.org/stable/pdf/10.1086/500673.pdf?refreqid=excelsior%3Ab08e487b803dbc6e6448596d0ad7485c
I found this source via JSTOR. It is an academic journal from a journal named The Journal of Business. It discusses price dispersion in the grocery market and the correlation it has with consumers and competition. I believe that this source will help me learn about how businesses use writing in their field of work.
http://journals.sagepub.com/doi/pdf/10.1177/014920639101700108
This source is from a journal named Journal of Management. It comes from the management aspect of businesses. It discusses competitive advantages. I believe that this source will help me learn about how writing comes into play from the management side of business.
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