Grid

How does social media help to promote growth for companies?

Sources	Engagement	Viral campaigns	Younger generation	Provide new Information
Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform				-social media is good for trying to establish new brands (better than traditional methods such as TV) and informing
Social Media in Advertising Campaigns	-had survey with results on which social media platforms receive the most engagement with the advertisments
The Effects of the Social Structure of Digital Networks on Viral Marketing Performance	-reposting, retweeting	-social media helps make things go viral
Viral Advertising in Social Media	-facebook group participation- college age participate more in advertisements	-facebook college-aged users	-college-aged users